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The outer envelope is one of your most powerful and effective tools for connecting with people.
Whether the core communication is promotional or transactional, the outbound envelope serves as an effective billboard to announce promotional offers and reinforce messages found within the internal document.
Responsive, engaging and stimulating
Envelopes are more than just packaging, they engage the recipient, evoke emotion and have the ability to leverage your communication. Consider the envelope as an integral communication vehicle and be aware that it can be the envelope that either entices or discourages a recipient to open the mail piece.*
According to Eye Scan Research, the average recipient will scan an envelope, turn it over, and decide whether or not to read the contents, all in about seven seconds.*
* Professor Vogele, Institute of Direct Marketing
Personalised, secure, effective
The envelope is now an essential communication vehicle and as innovations continue the envelope will only become more powerful, more personalised and more effective.
What types of innovative envelopes are available?
The humble envelope has undergone a transformation! As well as coming in a variety of shapes, sizes and colours you can now get envelopes with custom designed window shapes, environmentally friendly options as well as envelopes with a "peel and reveal" window for special promotions.
For more information on the range of innovative envelope options, click here to view the Innovative Envelopes brochure.
There are a range of suppliers who can assist you with envelopes for your next campaign, including:
The Camerons Group
Australian Envelopes
Wigg & Son
PaperlinXOffice
Candida
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