How to

Direct ma­il

­Executing a direct mail cam­paign in­volves a number of steps, from setting your objectives and identify­ing yo­ur target audience, to creating your mail piece a­nd tracking your results.

This section includes some help­ful advice on each stage of the process, to assist you in planning, executing and measuring a successful direct mail campaign.

Mail Marketing offers the following range of FREE guides on planning and creating effective direct mail. To order copies to be mailed to you please click here.

• How to do direct mail (series of five brochures)
• Creating response-driven communications
• Lists and databases
• Production
• Bulk mailing services