This website has been developed by Australia Post's Mail Marketing team to provide the marketing industry with research, case studies, articles and tools to explain why there is a place in every campaign plan for mail.
Even if you have never used direct mail in your business planning you will discover that mail's flexibility, accountability and unique one-to-one capabilities can provide you with a powerful strategy that can impact many areas of your business like research, marketing and sales, and give your customer service an irresistible edge.
The Mail Marketing team is also committed to providing those who are thinking about introducing mail and those who are already using it with information and instruction on how to get the best possible results.
Mail can provide a highly cost effective and compelling connection with your customers, enabling you to deliver intriguing and valuable personal messages that build brand loyalty and develop true customer relationships like no other channel.
In addition to the website, Australia Post has a number of dedicated Mail Marketing Consultants who work with businesses and agencies to develop strategies for including direct mail in your campaigns, right through to helping put you in touch with suppliers who can assist in executing your direct mail.
We invite you to take a few minutes to browse our site and see what you can find to help your business make the most of mail.