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There are a variety of creative and innovative production techniques available to help your mail pack get the attention and response it deserves. From shape and scent through to integrated cross-media campaigns, almost anything is possible!
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Australia Post's Impact Mail service allows you to send mail items of virtually any shape or design, ranging from shaped postcards, form-cut brochures, die-cut booklets, or multi-dimensional folds, and all without the need for an envelope! Impact Mail is an Australia Post delivery service that has its own pricing schedule.
For more information about Impact Mail please click here.
Is there anything better than the smell of a new car or freshly mown lawn? Perhaps the tropical smell of pineapple?
Smell bypasses the rational part of the brain and goes directly to the emotional centre. For this reason, smell is considered the most powerful human sense so it stands to reason that applying scent to your mailing can illicit an immediate emotional response.
Click here for more information on applying scent to your mailings or other printed material.
Consumers engage with a range of different media, often at the same time, so reaching them with your communications can often be difficult. Using mail driven cross-media marketing allows you to deliver a personalised, highly targeted campaign that covers multiple communication points including mail, web, SMS and email.
For more information on how you can use mail driven cross-media marketing to help increase your response rates click here.
The humble envelope has undergone a transformation! As well as coming in a variety of shapes, sizes and colours you can now get envelopes with custom designed window shapes, environmentally friendly options as well as envelopes with a "peel and reveal" window for special promotions.
Click here for more information on innovative envelope solutions.
If you need a simple, secure, measurable and cost effective response device for your next campaign, look no further than mail – it remains the tried and true option for many direct marketers.
To find out more about mail channel response devices click here.
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