Consumer perspectives on the role of mail, email and online advertising
Understanding consumers' perceptions and attitudes towards communication channels is something that all marketers desire to understand. When it comes to direct mail, email and online advertising, consumers perceive these channels as playing a distinct role in communicating with them.
Recent research from Open Mind shows that consumers have a strong preference for direct mail, but believe there is a place for both email and online advertising in communications to them.
Download the full report here.